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Finish Strong. Future You Will Thank You.
Finishing Strong. June 10th LEAD FROM THE FRONT WEEKLY UPDATE The Final Push: 3 Days to Go Hello Lead From the Front Family, First, thank you for your grace as we missed last week's update. We were blessed to be in Costa Rica celebrating a beautiful wedding and creating memories with family and friends and getting to revisit a past ASEA Humanitarian location from years ago with Verdis Norton that is still supporting children and local wildlife today. Now we're back—and the ti

Erin Latham
5 days ago3 min read


Exciting New ASEA Promotions + Tools to Grow Your Business
New promotions, fresh momentum, powerful tools, and upcoming events are creating exciting opportunities to grow your business and expand your impact. From the new Mentor Promotion and Skin Care Challenge to important trainings and connection-focused events, this week is all about taking action, building relationships, and creating momentum one conversation at a time.

Erin Latham
May 193 min read


What is Your Why?
What Is Your Why? It has been the theme of our morning calls lately, and it is worth reflecting on because it is your story. Think about it like this: People don’t buy what you do. They buy why you do it. Your “why” is your cause, belief, or purpose — the thing that makes people emotionally connect to you beyond products, compensation plans, or facts. Most people communicate from the outside in: What they do How they do it Why they do it Inspiring leaders communicate from th

Erin Latham
May 134 min read


ASEA Aspen Lab Study 2026: Clinical Results That Change Everything
ASEA just released the Aspen Lab Study Findings (April 2026)—and this is the kind of third-party validation that simplifies everything.

Erin Latham
May 44 min read


Ironman Shawn Burke Tonight | NEW Free Gift Promotion & Big Momentum This Week
Ironman Shawn Burke headlines tonight’s webinar plus ASEA's NEW Promotion Free Gifts for Newbies, upcoming events, Club One momentum, and new partner resources all in the newsletter below. ASEA NEW PROMOTION avaialble until May 1st. Freebies for Newbies Momentum favors action—and this week gives you several simple reasons to reach out, follow up, and help someone get started. 🎁 New Promotion: Freebies for Newbies (Now Through May 1) ASEA has launched a strong enrollment prom

Erin Latham
Apr 202 min read


Four Days to Close Club One Cycle 3 — Everything You Need This Week
Quick Reference How to Win with Club One

Erin Latham
Apr 143 min read
The Missing Link in Health and Recovery Most People Overlook
The Missing Link in Health and Recovery Most People Overlook New Tool — 90-Second Video to Share We’ve created a short, clean video you can use to start conversations— under 90 seconds . When to use it: As a first touch After a conversation With someone who’s trying everything but still not seeing results No explanation needed.Just send it and let it open the door. Why This Matters Most people are adding more—more products, more solutions, more complexity. But real progress s

Erin Latham
Apr 62 min read


The 3 Things That Drive Business Momentum
The 3 Things that Drive Business Momentum The Art of Inviting There’s a rhythm to this business. Some weeks everything flows—conversations are easy, people are open, and momentum builds. Other weeks… it feels like nothing is moving. Business momentum comes from new Connections, Conversations & Consistency. Master the Art of Inviting You cannot say the wrong thing to the right person.But you do have to get in front of the right people. You already have the tools: Big Picture

Erin Latham
Mar 303 min read


March 21 a New Cycle has Begun.
March 21 a new Cycle has begun & New Events to Support Your Business. Cycle 3 Starts Now — Are You All In? Many of you long-time Brand Partners are stepping into Cycle 3 of Club One. For some of you new Brand Partners this is your first cycle or entering Cycle 2! This Cycle started March 21st and goes until April 17th This is where momentum compounds. Missed a cycle? You are not out. You are still in position. There is still time to earn your Founders Club seat —but it requi

Erin Latham
Mar 232 min read


Lead From the Front March 9th Weekly Update
Weekly Update for March 9th Club One Cycle 2 Achievers So many amazing events coming up this week (March 9-14) scroll down to add them all to your calendar but first some RECOGNITION!!! Club One Cycle 2 Recognition & This Week’s Events One of the most exciting things about this season in ASEA is watching new leaders step forward and take action. First, we want to recognize and celebrate those who have already qualified for Cycle 2 Club ONE and Club ONE+. An amazing accomplis

Erin Latham
Mar 94 min read


A Perfect Storm: Leadership, Health, and Income in a Changing Economy
The Lead From the Front (LFTF) event in Dallas, Texas brought together leaders at a moment when clarity, direction, and preparation matter more than ever—creating what many would describe as a perfect storm of leadership, health, and income in a changing economy.
This wasn’t simply a training or a weekend gathering. It was a clear snapshot of where we are—and where we’re headed.

Erin Latham
Feb 234 min read


Welcome to ASEA
You Made a Smart Decision—and You’re in the Right Place Choosing to align with a new company, a new technology, or a new income path isn’t something most people do casually. It usually comes after curiosity, research, and a desire for something better—better health, better flexibility, better income, or better alignment. That matters. You didn’t just join another company. You chose a breakthrough technology , a proven organization , and a team and support system designed to h

Erin Latham
Feb 144 min read


Celebrating Wins & Getting Started Training
This week we’re celebrating leaders who showed up with consistency, purpose, and momentum—earning Club One and Club One+ recognition. You’ll also find simple sharing tips, upcoming trainings, and tools designed to meet people exactly where they are, whether they’re here for health, community, or the opportunity to build something more.

Erin Latham
Feb 134 min read


Consistency Compounds: Why 2026 Is the Year That Changes Everything
Consistency compounds—and 2026 will reward those who keep showing up.

Erin Latham
Jan 43 min read


What’s the Burden You Are Carrying? It Might Be Your Allostatic Load.
Most people walk around feeling tired, inflamed, or “just not themselves”—and they chalk it up to age, stress, or bad luck.But behind the scenes, something much bigger is happening inside the body.
It’s called allostatic load—the cumulative burden of emotional stress, environmental toxins, inflammation, poor sleep, and lifestyle pressure that builds up over time.

Erin Latham
Nov 17, 20254 min read


Inside the Lab: Hunter Dean on the Latest ASEA Redox Research. Plug In.
Inside the Lab with Hunter Dean this week. Learn all about the latest studies on ASEA REDOX.

Erin Latham
Nov 9, 20253 min read


Lead From the Front: November Events, Training, and Tools to Finish 2025 Strong
Lead From the Front: November Events, Training, and Tools to Finish 2025 Strong

Erin Latham
Nov 4, 20254 min read


Two record-breaking weeks… and now we’re headed to Scotland. Here’s what to know while we’re gone
Lead From the Front Weekly Update “Scotland Bound — Finishing the Year Strong!” We are headed to Edinburgh, Scotland for the ASEA Diamond Incentive Trip! ✈️ This is our 13th year with ASEA and 12th Diamond Trip. We are forever grateful for this company, its mission and the opportunities it provides. Before we go, we want to take a moment to recognize the incredible momentum across the entire Lead From the Front community. The last two weeks have been absolutely record-brea

Erin Latham
Oct 20, 20252 min read


New Redox Science, Powerful New Tools — Are You Ready for What’s Coming?
New Redox Science, Powerful New Tools — Are You Ready for What’s Coming? If you're building with ASEA right now — you’re in the right place at the right time . The last 2 weeks of ASEA Sales were huge! If you haven't engaged in the Rise to One Promotion it's not too late! There are 9 weeks to go to share and earn amazing Cash prizes! Check out the September 22 blog and scroll to Rise to One to learn more here: Whether you're a seasoned health professional or someone simply pa

Erin Latham
Oct 13, 20253 min read


ASEA Momentum is Building
This week, the Lead From the Front community is on the move — from Mississippi to Missouri to OKC — building momentum, belief, and breakthroughs. We’re celebrating over 200 leaders on the Rise to ONE board, introducing a powerful new workshop video tool, and sharing how to prospect with purpose (not pressure). Plus, get the latest Discover ASEA & REDOX 5 webinar schedule and the link to last week’s ALIFT and product trainings. Lead boldly. Finish strong.

Erin Latham
Oct 6, 20254 min read
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