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The 3 Things That Drive Business Momentum

  • Writer: Erin Latham
    Erin Latham
  • Mar 30
  • 3 min read

Updated: Mar 30

The 3 Things that Drive Business Momentum

The Art of Inviting


There’s a rhythm to this business.


Some weeks everything flows—conversations are easy, people are open, and momentum builds.


Other weeks… it feels like nothing is moving. Business momentum comes from new Connections, Conversations & Consistency.


Master the Art of Inviting

You cannot say the wrong thing to the right person.But you do have to get in front of the right people.

You already have the tools:

  • Big Picture Zooms

  • The 3-minute video

  • Discover ASEA / Redox 5

  • In-home meetings & workshops

  • Coffee shop 1:1s

But none of it matters without this first step: a conversation that leads to an invitation.


Step 1: Become a Great Conversationalist

Great networkers aren’t great because they “sell.”They’re great because they connect.

People don’t respond to pressure.They respond to feeling seen, heard, and understood.

👉 Prioritize the person in front of you over your product.


Use the 3 C’s in your conversations:

  • Compliment – Find something genuine

  • Converse – Ask, listen, engage

  • Connect – Build real rapport

People like to talk about themselves. Be the one who actually listens.


Step 2: Lead With Curiosity, Not Agenda

Don’t rush the conversation.

  • Ask thoughtful questions

  • Stay present

  • Be genuinely interested

  • Look for ways to help (not sell)

Never disqualify someone before you get to know them.

You have warm lists and cold markets—both respond to the same thing:connection first.


Step 3: Invite After Rapport

Once you’ve built rapport, the invite becomes simple and natural.

Not forced.Not awkward.Not overexplained.

Just:

“I’ve been working on something I think you’d appreciate—open to taking a quick look?”

That’s it.

Simple invites create consistent momentum.

This Week’s Events March 30th-April 3rd

Use these as tools. Your role is to connect and invite.


Monday Motivational Webinar – Monday, March 30

Topic: Success Found in Depth – The Story of Taprooting

With: Terry Latham

  • 9:00 PM CDT

  • 8:00 PM MDT

  • 7:00 PM PDT

  • 10:00 PM EDT

    Monday Motivational Webinar
    Monday Motivational Webinar

Big Picture Zoom with Diamond, Pepper Black

– Tuesday, March 31

  • 7:00 PM CDT

  • 6:00 PM MDT

  • 5:00 PM PDT

  • 8:00 PM EDT


The Big Picture with Pepper Black
The Big Picture with Pepper Black

ASEA Pulse Call – Wednesday, April 1

ASEA Pulse Calls are monthly trainings open to all Brand Partners. These calls are designed to keep you informed, inspired and equipped with what's happening now at ASEA.

  • 6:00–7:00 PM CDT

  • 5:00–6:00 PM MDT

  • 4:00–5:00 PM PDT

  • 7:00–8:00 PM EDT

Missed past Pulse Calls? Catch them here:https://learn.aseaglobal.com/pulse



Discover ASEA with Double Ambassador Diamond, Alan Noble – Thursday, April 2

  • 7:00 PM CDT

  • 6:00 PM MDT

  • 5:00 PM PDT

  • 8:00 PM EDT


Missed a Big Picture Call? Watch & Share

These are powerful tools to build belief:


Stay Connected Daily

Join our Instagram channel @leadfromthefrontglobal

Daily inspiration.Entrepreneurial strategy.Simple, practical ways to grow your business.


Final Thought

Keep this Club One Cycle in front of you.

Every conversation matters.Every connection counts.

And remember—you don’t have to do this alone.


👉 We are available for connect calls. Use us as a tool to help you get your Share, Mentor, and Build points.


Keep Leading From The Front


Terry & Erin Latham

Triple Ambassador Diamonds

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