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What is Your Why?

  • Writer: Erin Latham
    Erin Latham
  • May 13
  • 4 min read

What Is Your Why?

It has been the theme of our morning calls lately, and it is worth reflecting on because it is your story. Think about it like this:

  • People don’t buy what you do. They buy why you do it.

  • Your “why” is your cause, belief, or purpose — the thing that makes people emotionally connect to you beyond products, compensation plans, or facts.

  • Most people communicate from the outside in:

    • What they do

    • How they do it

    • Why they do it

    Inspiring leaders communicate from the inside out:

    • Why

    • How

    • What


Now think about Your Why.

Not just why you joined ASEA.

Why do you continue to share it?

What gets you up every morning when life is hard?


People today are searching for more than products.

  • They are searching for hope.

  • For energy and better health.

  • For community.

  • For time freedom.

  • For belief that life can improve.


Facts matter. Science matters. Tools matter. But facts without your story are far less powerful.

Your story is what people connect to.


For us, our “why” has always been simple: To be present parents.

This past weekend, our oldest graduated college. In just a few weeks, our youngest graduates high school. Looking back, we are so incredibly grateful for what ASEA has provided our family over the last 13 years and the doors we have been able to open for others.



ASEA gave us more than products. It gave us the foundation of health, longevity, and financial freedom that allowed us to truly be present while raising our kids.

That is our why.


And when you lead with your why instead of just information, people feel it.

Watch this amazing Ted Talk by Simon Sinek. Start with Why. How Great Leaders Inspire Action. It will help you better understand how to lead with your own why.




We are now in the final stretch of Club One Cycle 4 that ends May 15th. Earning 5 out of 6 Cycles gets you Founders Club One Membership.


This is the week to leverage the tools, follow up with people, expose consistently, and help others see what is possible.

✅ Club One = 8+ Points ✅ Club One Plus = 15+ Points

Momentum is built in the final days of a cycle.


Business Building Tools You Can Share


90-Second ASEA ONE Video

A quick, simple introduction to spark curiosity.


3-Minute Pique Interest Video

Perfect for starting conversations and creating interest.

Simple tools. Simple exposure. Consistent action.


Training + Replay Resources

Monday Motivational Webinar Replay

The Psychology of Money & Imposter Syndrome

One of the biggest things holding people back is not lack of opportunity — it is mindset.

This training dives into:

  • Money beliefs

  • Confidence

  • Fear of success

  • Fear of judgment

  • Imposter syndrome

  • Why people self-sabotage growth

If you missed it live, make sure to catch the replay here


Dr. Dick Walker Big Picture Zoom Replay

Dr. Dick Walker joined us for a powerful Big Picture Zoom discussing health, cellular communication, and why ASEA continues to stand apart in today’s wellness landscape.

This is an excellent tool for both guests and existing Brand Partners. Watch the replay here


This Week’s Live Events

Wednesday, May 13

ASEA Empower Training Call

6 PM CST

Corporate updates, training, and leadership development.


Thursday, May 14

Discover ASEA Overview + Testimonial Night

Hosted by Alan Noble7 PM CST

A simple and powerful overview featuring real stories and real results.


Upcoming Events

ASEA Mexico Ignite Regional — May 16

📍 Mexico City, MX

A one-day strategic event focused on building momentum with ASEA ONE.

Hosted by René Tapia, Director of Sales Mexico.


OKC Summer Regional — June 13, 2026

🕙 10 AM – 5 PM

Featuring:Tai Tolman, Terry Latham, Alan Noble, Deb Wetzler, Franco Silva

Events compress time.This is where momentum, belief, and leadership accelerate.


Nashville Area Field Event — July 11, 2026

📍 Barn in the Bend519 Nawakwa TrailMadison, TN 37115

🕙 10 AM – 1 PM

Hosted by Pepper Black & Brad DozierFeaturing Terry Latham & Franco Silva


Concord, NC Regional — July 25, 2026

🕙 10 AM – 1 PM

A focused regional event designed to sharpen your message, strengthen your belief, and build momentum.

Hosted by Bill Peery

🎟 Tickets: $10


ASEA North America Regional

August 27–29 | Salt Lake City, Utah

The first major North America event following the newest ASEA developments.

👉 Tickets available in your Virtual Office


ASEA Summit 2026

August 30 – September 3 | Salt Lake City, Utah

An immersive leadership experience for qualifying Brand Partners.

  • ASEA science + technology deep dives

  • Corporate leadership access

  • Strategy and vision sessions

  • Facility tours

  • Leadership connection


Lead with your story. Lead with your why. That is what people remember. Facts and information appeal to logic.


Purpose and story appeal to emotion — and emotion drives decisions.


Keep Leading From the Front

Terry & Erin Latham

ASEA Triple Ambassador Diamonds



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