The Story Hasn’t Changed. The Way We Tell It Has. Introducing Cellular Intelligence Activated.
Updated: 4 days ago
The Redox story hasn’t changed — but the way we tell it has.
With the Redox Relaunch, ASEA has made the story easier to understand, easier to explain, and easier to share. The science behind Redox signaling is not new, but the way it is now being presented — through clearer language, stronger visuals, new online tools, and updated product packaging — gives Brand Partners a much simpler way to tell the story.
For years, many of us have known what ASEA Redox has meant in our own lives, but explaining the technology simply has not always been easy.
The new messaging changes that.
Instead of beginning with ingredients or trying to explain everything at once, we can start with something people already understand:
Your body is constantly communicating.
Think of your body like an orchestra.
You can have world-class musicians. Every instrument can be perfectly tuned. Every player can know exactly what to do.
But without the conductor, the music can fall apart.
Your cells are a lot like those musicians.
With no conductor it is just noise.
Redox is the conductor.
Redox signaling is part of the communication that helps coordinate the performance.
That is why this new story is so powerful.
It gives us a simpler way to explain that health is not only about what we put into the body.
It is also about the signals that help the body know what to do with it.
That is the idea behind:
Cellular Intelligence Activated.
Age Strong.
And probably just as important, ASEA has now given us new tools to help tell that story.
Learn the story. Use the tools. Then share it simply. Your new tools are available at
The 2 New Videos can be found here: Science of ASEA + Product Testimonials
You Tube PlayList Age Strong:
Vimeo Showcase Age Strong: https://vimeo.com/showcase/12395440?fl=so&fe=fs
Check out the New Redox Bottle
The Redox Relaunch isn’t just new messaging — the bottle has changed too.
The updated design includes new information right on the label, including updated benefit statements and new dosage guidance.
And don’t miss the QR code on the back.
Scan it.
It takes you directly to additional information designed to help you better understand the product and the science behind it.
Turn it around. Read the label. Scan the QR code.
There is a lot of the new Redox story built right into the bottle.
Redox signaling is part of the communication that helps coordinate the performance.
That is why this new story is so powerful.
It gives us a simpler way to explain that health is not only about what we put into the body.
It is also about the signals that help the body know what to do with it.
That is the idea behind:
Cellular Intelligence Activated. Age Strong.
And probably just as important, ASEA has now given us new tools to help tell that story.
Learn the story. Use the tools. Check out your updated ASEA Personal Website and save to your phone. Then share it simply.
Missed Last Week’s Relaunch Trainings? Start Here.
A lot was announced during last week’s Morning Calls.
If you missed one — or simply need to watch them again — these three trainings are the best place to get caught up.
September 1 — Relaunch of Redox + One SongBook
A walkthrough of the Redox relaunch, the updated story, and the new One SongBook direction.
WATCH THE REPLAY → Click Here
September 2 — Updated Personal Website to Share
A look at your improved personal website and resources available to help you explain and share the Cellular Intelligence story.
WATCH THE REPLAY →Click Here
September 3 — Events + Promotions
Everything you need to know about upcoming events, current promotions, incentives and where we are headed next.
WATCH THE REPLAY → Click Here
If you only do one thing this week, catch up on these three trainings.
Upcoming Events: Get People in the Room
One of the most important themes coming out of conference was simple:
Events create momentum.
And we have three opportunities coming up quickly. Use your weekly events to feed these regional events tailored for guests and Brand Partners.
October 3 — Nashville
TN Tickets: $20 https://bit.ly/agestrongtn
Sunday, October 4th — Concord
NC Tickets: $10 https://bit.ly/agestrong-nc
Save the Date November 7 — Dallas, TX
Details coming soon.
If you are hosting a local larger Regional Event let us know- DM or email us to add to the calendar!
These are not just dates on a calendar.
Think of each event as a springboard to the next one.
Nashville, Dallas, Concord and more to come feed the large Dallas, TX 20 ASEA Regional Conference on February 20th tickets available October 5th.
ASEA’s event strategy is built around creating momentum between the larger corporate events instead of waiting months for the next big meeting.
Travel the World with Incentive Trips
Destination One: Punta Cana
Now for another very good reason to get moving.
Destination One qualification is officially underway.
For North America, the qualification period runs:
September 5, 2026 – February 19, 2027.
The destination?
Punta Cana — May 2027.
And this is not simply a limited leaderboard where only a handful of people can win.
As shared in the Destination One training:
Do the work and qualify.
What Does It Take to Qualify?
The North America qualifications include:
6 Club One Cycles
with:
3 qualifying Club One cycles
80 total Club One points
15 Mentor Points
15 Build Points
The great part is that the point system rewards the activities that actually build a healthy business while helping others build theirs.
Start today. Share the Videos. There has never been a better time and opportunity to move your business faster towards your goals.
Your partners,
Terry & Erin Latham
Triple Ambassador Diamonds
Lead From the Front
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